My Key Points
The gap between where they see themselves and where they see you is what moves them to action and helps them make the necessary changes.
So if you aren’t willing, or don’t show them, both sides –where you came from and where you are now then they won’t take action.
It’s important to understand that when you first start, you are not posting these for your audience-you’re posting them for you.
There is no money in the mainstream.
As you become more polar in your message, you will also notice that people on the other side of your message won’t be happy about it. By creating true fans, you will always upset those on the other side.
Dan Kennedy “If you haven’t offended someone by noon each day, then you’re not marketing hard.”
People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.
As the leaders, it’s vital that you first understand your audience’s dreams, then encourage them inside the new opportunity you are creating for them.
When you can confirm in story format that you had similar suspicions and describe how you overcame them, it will bond people to you.
One big key to growing your following is creating “Us vs. Them” within your community.
Take a stand for what you believe, why you’re different, and who you’re collectively fighting against. Why is your movement better than the alternatives?
By charging for what you do, you are showing those who do invest how much you really care about their success.
They want to see some sort of value in return for the time they are spending with you.
Share your backstory and flaws. Be transparent.
For every political, social or religious movement throughout history, the charismatic leader paints a picture of the future they are trying to create and what life will be like when they get there.
For you to have success in business, you have to give your followers hope of something better so they will be perceptive to the change you are going to offer them.
“Rebellions are built on hope”
Get results for your beta group. Your results will become the foundation your expert business will grow from.
Become a master storyteller. This is the most important skill you can learn.